Ultimate Domination of the e-Commerce Business Space
Everything’s becoming online, it really doesn’t matter what you’re selling or contributing to the market. If you’re selling, you should also sell it online because that’s where the market is growing.
People say that the future of trading is e-commerce, but professionals know the fact that it’s not the future, but the present. The e-Commerce business space is a world of opportunity for an aspiring entrepreneur. It barely takes around $100 to become an entrepreneur today because of the e-commerce and service industry growing online rapidly.
Getting Started
One of the most important challenge to start a business is not the resources, but getting started with the resources. Once you get started, the flow will take you to the real face of the market.
The biggest challenge also became a wonderful problem for the existing entrepreneurs to solve. Entrepreneurs like Tobias Lütke (Founder, Shopify) and the WooCommerce team of three founders definitely changed the way of getting started with an online business.
In fact, when Kevin and Mike founded photo sharing application called Instagram in 2012, they never knew it would help people grow business.
The blend of e-commerce business with digital marketing strategies is fetching consistent sales without even thinking about registering the business. Thousands of business owners are running stores on WooCommerce and Shopify without even registering the company (depends on your business model, consult with your local tax professional before concluding).
Branding
To get started, all you need is a name, logo design and a storefront which is good in user interface and experience. Prompt order tracking system, product upload feature, clean design, and support is all that merchants are looking for.
Though branding really takes away a good chunk of the budget, then again that problem is now being solved by other business. In fact, the navigation on Shopify is designed in such a way that the order of the menu will take you from A-Z (branding to management).
The free business name generator, logo designer and the free theme showcase within the Shopify platform are more than enough to get started with your business without spending on branding.
Shopify has perfectly crafted themes that will take care of the user interface and experience. They have both paid and free theme which is completely controlled within the Shopify marketplace.
Whereas, WooCommerce has a very wide range of themes available around the internet, developed by random developers who love WordPress. WooCommerce gives the room to expand however you want because it is a plugin for an open source CMS called WordPress.
Shopify is a bit more closed environment, in fact, the server side is also taken care of by Shopify. If WooCommerce is having a rough time handling a big burger, Shopify is spoonfeeding it.
Sales & Marketing
Yes, you’ve to do it! No company is going to do that for you, unless and until you hire an agency or a freelancer to manage it. Your business is in your hands no matter whether you use e-commerce platforms or not.
Competitors research, product pricing, marketing, sales, and distribution is something that you should commit to your customers. These e-commerce platforms will definitely help you do that in a more comfortable manner which makes sense to the layman.
In fact, modern-day e-commerce platforms are built with scalability in mind. WooCommerce has a wide range of supportive plugins and designs to help you do business better, Shopify is also equipped with interesting plugins and designs to help you serve better.
Management
Not very easy, but super easy to be clear. The dashboards, smartphone applications and the reporting system provided by platforms like WooCommerce and Shopify are unbelievably good.
The dashboard will look cooler when you have a pretty good number of sales. Inventory management system, payments tracking and order tracking systems including data-insight reportings will surely help the entrepreneur understand the status hence helping him/her to take a fair business decision.
Entrepreneur
And then you become a happy entrepreneur who has a business online selling goods or services to multiple countries without an office setup or hustles. Your branding is being taken care of, your sales and marketing should be working right now because Instagram is the savior.
You just have to look and the balance sheet to decide your next vacation spot. It’s definitely not that easy as it sounds, but it’s definitely worth a try. There is absolutely nothing you gotta lose compared to the conventional method of starting a business, so why not!?
