Uber Changes Its Logo and Makes In-App Changes as Well
Anyone who has recently updated their Uber app might have seen a new look. And literally, from the logo to the app itself, Uber has made some pretty significant changes. Uber has changed the logo it has had for the past two years and has now opted for a version that ditches any icons and sticks only with the company’s name.
And that is not all. Uber has also redesigned its mobile app and has also changed its mission statement. The new mission of Uber is “We ignite opportunity by setting the world in motion.” But, what was wrong with the previous logo, you might ask? Well, the company felt that consumers weren’t really connecting the company to the logo, and many drivers even turned the company-supplied decal inside-out just because they couldn’t figure out the already simple logo.
New Changes
The new font that the company has used as its logo is simple, neat and clear. The company is now using a custom typeface called “Uber Move”, that echoes the sans serif fonts that are already used for transportation signage across the world. This is a smart move too because this saves the company from paying licensing fees. But this isn’t the first time that custom typefaces are being used by companies.
Custom interfaces are being the new trend among top Silicon Valley companies like Apple, Google and Netflix who like to stand out from things as simple as a special-made custom font. This new custom and simplified logo which has been used for the Uber app brings back the distinct U that can consistently be seen throughout the app. This new logo and font are being rolled out to Uber and Uber Eats, and other changes to the app’s design language are being rolled out in the following months.
Inside Changes
This new change in the app might also signify the changes that are being made within the company, as earlier this week the company appointed its first chief marketing officer, Rebecca Messina who was a former Coca-Cola executive. The company has also announced all new safety features, that would be helpful not only to users but also drivers.
Uber is now undergoing changes in its identity on the verge of its collaboration with Wolff Olins, a band consultation firm. This new collaboration is only good news for the company. This new partnership could mean heightened accessibility, security and also the goal of global domination in transportation.
The company is also in plans of expanding into soft mobility by means of a scooter and bicycle service as well, and that is also expected to take light transportation to a whole new level.
All these changes have begun under the new CEO Dara Khosrowshahi who is still managing to get back the company into shape after it was left like shattered glass by the founder Travis Kalanick.
