Facebook Sets Pop Up Shop Inside Macy’s
Facebook has been trying out a lot of new products and ventures, and it is increasingly moving from the social network to selling hardware. Facebook recently released its first hardware product, a video calling device. But Facebook isn’t stopping till there. Facebook is moving on to other goods too, and for this, the company has partnered with Macy’s.
If you walk into Macy’s at select stores, one would find a pop-up store by Facebook, which will last till February of next year. This is part of a project pushed forward by Macy’s called The Market where a curated collection of established and upcoming brands by Macy is shown.
New Venture
And with this partnership, Facebook is releasing its first ever pop up store. This pop-up store would feature over 100 digital-native brands or brands that are advertised either on Facebook or Instagram. According to Facebook, this is a drive that aims to give business owners a chance to bring about their products without any other hurdles directly to Macy’s.
Macy’s would be handling the sales process, and Facebook would be covering the fees that these product owners or companies would have to pay Macy to get their item on the shelf of Macy’s. Facebook is also taking care of the decor, with decorations and additions like physical versions of a post that is complete with like, comment and share buttons.
Testing Waters
So, how does the inside of such a pop-up store look like? In Manhattan, 15 brands are showcased. Products vary across categories, and among the 15 products are products like a burger sauce, phone cases, and also a subscription box from Bespoke Post. There are also some posts that specifically stand out.
Apparels from Two Blind Brothers are also showcased, that are known for Braille elements to help the blind in knowing what colour dress do they wear. But Facebook is not targeting just small businesses but is backing up some pretty large companies as well. For example, among all the new and smaller companies is The Honest Company, which was founded by actress Jessica Alba. Now while this company has enough resources and capital to advertise its products, the company can now pilot new household goods through this pop-up shop.
And to avoid consistency in the products that are showcased, the brands will be rotating every month. That also makes sure that space and the interiors won’t always be looking the same. Facebook is also trying to make the pop-up shops in each location also different. Facebook is being keen in trying out local brands and goods to their pop up shops.
